The four laws of media include (Thornburg, 2008b):
- Extension/Enhancement: Every technology extends or amplifies some
organ or faculty of the user. It does
something new.
- Closure/Obsolescence: Because there is equilibrium in sensibility,
when one area of experience is heightened or intensified, another is diminished
or numbed. The “new” drives an older
technology into obsolescence.
- Retrieval: The content of any medium is an older
medium. A new technology rekindles
something from the past – sometimes the very distant past.
- Reversal: Every form, pushed to the limit of its
potential, reverses its characteristics.
Every technology sets the stage for its own replacement.
One technology that has gone through a series of progressions
is the storage of data from our personal and business computers. I remember when I was in high school and we
were using a huge work processor. This
word processor used 8” floppy disks. I
remember how tough it was to transport these floppy disks back and forth to
school and not bend them or damage them. Also, these floppy disks did not hold
much data. If I remember correctly each assignment needed its own floppy disk.
In 1994 I bought my first Apple Mac computer. The storage media for this computer was 3 ½”
floppy disks. These were much sturdier
but still did not hold much data. As I
upgraded my computers, I also upgraded how I stored data and backed up my
computer. I slowly progressed from
floppy disks to CDs/DVDs to USB flash drives.
Now the emerging technology (at least in my world right now) is personal
cloud storage.
For the purposes of this assignment I will use the
progression of 8” floppy disks to personal cloud storage. According to Seagate.com (2014), our email
and photos are in the cloud. If we use
webmail and store our pictures on Facebook, Flickr, or Instagram, we are using
the cloud. Companies that connect
employees’ computer workstations to a central server for efficient sharing of
documents are using another form of the cloud.
The purpose of cloud computing is to make data accessible to multiple
people, usually wirelessly and, at times, across large distances.
One idea is the use of a private or personal cloud. Gartner Research (2014) states, “the personal cloud will replace the personal computer by 2014. The more people use mobile devices like smartphones and tablet computers, the more people will look for on-the-go access to all their personal content. Data won’t be tied up in your laptop; it will be in a cloud all your own” (Seagate, 2014).
McLuhan’s Tetrad Example: Personal Cloud Storage
ENHANCHMENT
Personal Cloud Storage allows for
secure access of data, etc. Access of
this data, etc. is easier to access through mobile devices such as
smartphones and tablet computers.
|
OBSOLESCENSE
Floppy disks, CDs, DVDs, hard
drives and flash drives.
|
RETRIEVAL
Return to when all data was stored
on the computer’s hard drive (everything needed was in one place).
|
REVERSAL
Possibly a satellite-based
personal cloud storage system. This
may be necessary so there are no restrictions on how much space the personal
cloud storage allows.
|
Progression to
Personal Cloud Storage
Floppy Disk Storage
ENHANCHMENT
Allows for data storage away from the
hard drive.
|
OBSOLESCENSE
Makes the need for a large capacity hard
drive obsolete.
|
RETRIEVAL
Brings back the convenience for accessing
a data file in one location (i.e. a file cabinet of sorts).
|
REVERSAL
Higher capacity storage media
|
Progressing To:
CD/DVD Storage
ENHANCHMENT
Allows for more storage room per CD
versus the floppy disk.
|
OBSOLESCENSE
Further makes the need for a large
capacity hard drive obsolete.
|
RETRIEVAL
Brings back the convenience for accessing
a data file in one location (i.e. a file cabinet of sorts).
|
REVERSAL
Higher capacity storage media.
|
Progressing To:
USB Flash Drive
ENHANCHMENT
Allows for a variety of storage sizes for
data. USB flash drives also offer a
more convenient size for transporting data from computer to computer.
|
OBSOLESCENSE
Floppy disks, CD drives and large
capacity hard drives are not necessary.
|
RETRIEVAL
Brings back the convenience for accessing
a data file in one location (i.e. a file cabinet of sorts).
|
REVERSAL
Higher capacity storage media.
|
References
McLuhan's Laws of Media. (n.d.). Retrieved from
http://www.horton.ednet.ns.ca/staff/scottbennett/media/
Thornburg, D. D. (2008b). Emerging technologies and
McLuhan's Laws of Media. Lake
Barrington,
IL: Thornburg Center for Space Exploration.
What is a personal cloud? (2014). Retrieved from http://www.seagate.com/do-more/what-is-personal-cloud-master-dm/
- - - - - - - - - - -
- - - - -
Blogs I posted to:
randompinkrain.wordpress.com